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As Louis Vuitton’s central Values marketing campaign enters 2010, Annie Leibovitz, the photographer whose remarkable portraits have significantly contributed to its success, turns her lens upon herself while in the firm of her long-time friend, the legendary dancer and choreographer Mikhail Baryshnikov.

Never prior to has an Annie Leibovitz self-portrait came out while in the context of an marketing campaign, as nicely as the tale at the rear of it is nearly as fascinating since the picture itself. more than the program of the three-year collaboration about the central Values campaign, Louis Vuitton and Annie Leibovitz have forged a romantic relationship of mutual believe in and respect. granted the photographer’s current individual and fiscal troubles, Louis Vuitton wished to provide assistance while in the most optimistic way possible, and recommended that she grow to be the following excellent character to characteristic while in the central Values campaign. Annie Leibovitz was touched and flattered, and accepted about the situation how the self-portrait really should display her alongside among the stars she has invested her existence photographing – her near buddy Mikhail Baryshnikov.

One from the foremost dancers from the 20th century, Mikhail Baryshnikov defected from your Soviet Union in the height from the chilly War and went on, while in the program of an exceptionally prolonged career, to grace the world’s very best stages, prior to breaking new soil as an artistic director and choreographer. For Louis Vuitton, he is photographed in Annie Leibovitz’s ny studio, standing on the box in his dancer’s uniform of dark T-shirt and trousers, having a subtle spotlight dropping on his uniquely gifted feet. Annie Leibovitz sits about the flooring nearby. following to her is her camera, from which she is rarely parted, plus a Louis Vuitton Neverfull holdall in Monogram canvas packed with guides on dance. The tagline reads: “The vacation of the star captured inside a flash”.

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Antoine Arnault, mind of Communications at Louis Vuitton, comments: “We possess the very best respect and admiration for Annie Leibovitz, the two being a someone and being a professional. We have been delighted being in a location to provide her our assistance in troubled times, and she has responded such as the consummate artist she is, having a actually excellent picture which – with its association of photography and dance – when once more broadens the scope of our central Values campaign.”

The new central Values visual will look while in the feb . 2010 difficulties of global titles. A movie evoking the experience in between Annie Leibovitz and Mikhail Baryshnikov will go on collection from 11th feb . at louisvuittonjourneys.com, preceded by an exclusive press preview from 1st feb . (louisvuittonjourneyspress.com). The movie could also be accessed by using the Louis Vuitton company internet site louisvuitton.com.